Cookie Policy
What are Cookies?
Cookies are small text files stored on your browser or device when you visit websites. They play a crucial role in providing essential functions and enhancing your browsing experience. Cookies can store information about your preferences, login details, and site navigation data. This allows websites to remember your choices and deliver personalised content and services.
Types of Cookies Used:
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Necessary Cookies: These cookies are vital for the basic functionality of our website. They enable you to navigate through pages, post comments, and complete any transactions or requests you’ve initiated. Without these cookies, certain features of Aurora Paternity Testing Services may not function as expected.
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Performance Cookies: We use these to understand how our website performs and to improve its performance. They collect information about your browsing behaviour, including the pages you visit, the time spent on each page, and any errors encountered. This data helps us optimise our site’s speed and efficiency.
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Functionality Cookies: These cookies enhance your user experience by enabling certain features tailored to your preferences. For instance, they remember language settings, login information, and customisation options you’ve chosen.
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Targeting/Advertising Cookies: We may employ these cookies to deliver targeted content and personalised advertisements based on your interests and browsing history. They are used for retargeting campaigns, allowing us to show relevant ads across various websites.
User Control and Management:
You have control over the cookies used on our website. Most web browsers offer settings that let you manage your cookie preferences. You can choose to accept or reject cookies, adjust privacy settings, and delete any existing cookies. The methods vary depending on your browser, so check the specific instructions for your device.
Third-Party Cookies:
Our website may use third-party cookies to provide enhanced services and analyse user behaviour. These cookies are set by entities other than Aurora Paternity Testing Services. For example, we might embed content from social media platforms or utilise analytics tools that employ their own tracking technologies. We strive to partner with reputable third parties who adhere to strict privacy policies.
Consent and Settings:
Your consent is essential for using cookies on our website. By continuing to browse, you agree to our use of cookies as described in this policy. You can manage your preferences at any time by adjusting the cookie settings within your browser. For a more detailed overview, please review our Privacy Policy.
Updates and Changes:
We regularly review and update our Cookie Policy to reflect changes in legislation and best practices. The latest version was last updated on January 1, 2024. We encourage you to check this page periodically for any changes.
Contact Us:
If you have any questions or concerns regarding cookies or our privacy practices, please contact us at: [email protected].